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To swipe or otherwise not to swipe: the decision making processes behind online dating

Nadia Bahemia

How come we continuously swipe through various profiles looking for a lovely partner, when performing therefore happens against all aspects of rational preference habits? On this page, Nadia Bahemia (MSc Behavioural research) explores essential psychological theories that assists structure precisely why, even though we are more likely to fail at locating a€?the one’ utilizing dating apps, we go back repeatedly.

Im what several of my pals may start thinking about an a€?expert’ in online dating, having every software on my phone, from Bagel matches Coffee to Tinder; i am considered to be quite the a€?pro’. As a psychologist and behavioural researcher, however, i’m continuously questioning my personal decision making steps, using a rational selection perspective, where in actuality the potential effects is analysed and chosen per a a€?consistent criterion’ (Levin & Milgrom, 2004). Читать далее